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42 Black-Owned Beauty Brands to Support Right Now (and Always)
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Beauty Bakerie

Known for its smudge-proof lip whips, Beauty Bakerie is as sweet as it looks. Loved by beauty gurus and YouTubers like Jackie Aina and Tati, this vegan, cruelty-free brand is shaking up the beauty game. All of its products have cute baked good-related names — like Instabake Foundation ($34) — and they're super affordable.

Instabake Foundation
Instabake Foundation
$34
from beautybakerie.com
Buy Now
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