23 of the Best Natural Beauty Products You Can Buy at Whole Foods

A high-performing mineral mascara can be hard to find, which is why we're so impressed by this artificial-color- and paraben-free formula from Mineral Fusion. Especially great for sensitive eyes and skin (it's hypoallergenic), the Mineral Fusion Volumizing Mascara ($20) packs just as much volume (if not more) than some of its bestselling mainstream competitors.