These Are the 12 Hottest New Beauty Launches For July

"I love Tatcha. The brand creates products that not only look beautiful but also bring the brilliance of Japanese products straight to people like me, who haven't ever set foot in the country. (One of these days!) In the Summer, I have to be extra aware of my melasma since it's exacerbated by heat, so I'm always amping up my use of lightening and brightening products. The Violet-C Radiance Mask ($68) promotes cell turnover, brightens the skin, and is a vivid purple, a nice departure from the usual yellow and orange masks that tout brightening effects from Vitamin C." — KJ