Top-Rated Waterproof Makeup So You Can Finally Enjoy the Water

The Product: It Cosmetics Build-A-Brow Waterproof 5-In-1 Micro-Fiber Creme Stain ($24)

Why People Love it: Build up your brows while still having a natural look, says one fan. "It's great to create a nice natural-looking brow for my sparse, fine, and thinning brows. No pencil to clump or break. It goes on easily with a brow brush, blends nicely for a more natural style, or [I can] apply more for a dramatic look. It's also long-lasting."