If your only experience with keratin is some dicey straightening treatments, we’re here to tell you there’s so much more to this hair-care essential. The latest keratin product to hit the market is one of (if not THE) most scientifically advanced to date. Virtue is a new haircare line that uses a regenerative version of keratin called Alpha Keratin 60ku. A military research lab that specialized in regenerative medicine for soldiers suffering from traumatic battlefield injuries discovered a way to extract a pure, extrapowerful form of the protein that had remarkable healing effects. Which means when put into a haircare product it immediately repairs and protects your strands, restoring them to their healthiest, smoothest, most hydrated best. Our favorite is this frizz-fighting cream, which knocks out frizz and guards against pesky, hairstyle-ruining humidity.
Virtue Correct The Polish Un-Frizz Cream ($40)
