These Are the 28 Hottest New Beauty Launches For August

"Since getting my hands on this pot, the Fresh Sugar Lip Caramel Hydrating Balm ($18) has been a mainstay in my daily bag. I can't get enough of it! It actually tastes, smells, and feels like you're putting decadent caramel (the good salty kind) on your lips — minus the stickiness. It also offers just subtle shine and a wash of neutral color. That said, it doesn't actually count caramel as an ingredient. Instead, apricot kernel oil, black currant seed oil, grapeseed oil, vitamin E, and sugar give it sweet and hydrating qualities. I don't need to reapply often since it's so moisturizing, but I want to because it's so damn delicious." — LL