These Are the 28 Hottest New Beauty Launches For August

"The L'Oréal Infallible Paints Metallics ($10) apply smoothly and opaquely. It gives my pout a metallic, full-coverage shine that is on trend and never goes unnoticed. Unlike a lot of other liquid lipsticks, this one doesn't dry out my lips and feels super comfortable to wear all day." — Sarah Siegel, editorial assistant, Shopping and Products