These Are the 28 Hottest New Beauty Launches For August

"While the price is steep on the Clé de Peau Beauté Concealer Broad Spectrum SPF 25 ($70), I personally can't live without it. I have been a longtime user of the original version thanks to its flawless cream-to-powder consistency. It never sits in fine lines or creases; and sometimes when I don't wear foundation, I just use this magical little stick all over my face on red spots. The new iteration now has SPF 25, and when I tested it against the original, I found it to be even brighter and creamier. I will be bringing this to the beach for end-of-Summer travels!" —Lauren Levinson, senior editor, Beauty

"I'm 22 years old and (regrettably!) not great with preventative antiaging skincare. Luckily, Algenist Genius Liquid Collagen ($115) makes fighting wrinkles downright luxurious. The name is certainly apt; I'm pretty sure this collagen is smarter than I am. Its speedy, microfluidic technology delivers results quickly (just 10 days to be exact), and it's plant, not critter, based, so even vegans can join the fun. This opulent product even makes me, the penultimate lazy girl, look forward to washing my face. Future me is thankful!" — Alaina Demopoulos, editorial assistant, Beauty

"Lancome’s new Dual Finish Highlighter ($40) is worthy of all the praise hands emoji. I’ve been using the illuminating powder in Dazzling Bronze and it’s a must have for brown girls! One light tap of the superpigmented powder gives your cheekbones the most mesmerizing bronzed glow. The powder applies like velvet to the skin and won’t leave behind sparse flecks of glitter on the rest of your face. It’s perfect for an everyday glow, but you can pack it on for an Instagram highlight." — Aimee Simeon, strategist, Social

"When I'm melting on the subway platform waiting for an invariably delayed train, nothing feels better than a soothing spritz of Tatcha's Body Mist ($50). On a surface level, the limited-edition mist delivers a refreshing sensation and a slight shimmer. There's a lot more going on, however, as botanical oils, algae, and the brand's signature antiaging complex work to nourish and improve moisture retention in the skin." — Kelsey Garcia, assistant editor, Trending

"The L'Oréal Infallible Paints Metallics ($10) apply smoothly and opaquely. It gives my pout a metallic, full-coverage shine that is on trend and never goes unnoticed. Unlike a lot of other liquid lipsticks, this one doesn't dry out my lips and feels super comfortable to wear all day." — Sarah Siegel, editorial assistant, Shopping and Products

"I'm a devout airbrush tanning fiend, and after my go-to specialist left the US for Australia, I found myself in a predicament: do I move forward with all the tanning foams I currently own? Or find a new spray tanning expert? Finding someone to tan you is like dating. You have to be 100 percent comfortable with the fact that they will see you naked. And you have to have to be able to hold a great conversation while seeing you at your most vulnerable.

MineTan Bronze Babe At-Home tanning Device Kit ($150) is an Australian brand that created a natural-looking airbrush formula and an easy to use at-home airbrush device. I was able to spray my whole body without any streaks or orange palms, but be warned that you will need a partner in order to get the perfect tan on your back." — Kirbie Johnson, reporter and on-camera personality, Beauty

"I've always been a classic red lip kind of girl, but the new Nars Powermatte Lip Pigments have made me a changed woman. I find myself reaching for everything from dusty mauves like Save the Queen to orange-reds like Light My Fire. I was a little intimidated to try such a bold hue at first, but this formula is so opaque that I don't even need to line my lips. The ink-like texture on the wand makes a precise application so easy and it dries to an effortless matte that is super low-maintenance. I can finally stop asking my friends, 'Do I need to reapply?'" — Madison Meltzer, associate strategist, Social

"I haven't gotten to the beach one single time this Summer, but thanks to the Maison Margiela Replica Beach Walk Dry Body Oil ($60) I don't even feel like I need to. The mix of bergamot, pink pepper, lemon, ylang-ylang, and coconut milk smells like an early morning by the ocean, and the oil's specks of shimmer make my skin appear tanner. I use what's left on my hands after applying it on my legs and arms to smooth down flyaways in my hair." — Alessandra Foresto, content director, Moms and Latina

"Like this brand's other multitasking products, these two-ended sticks ($28 each) will make your life so much easier. No having to buy two separate products. No sharpening. No messy application. I mean it when I say you should get every single color, because the five-piece collection honestly has everything you need, from a daytime mauve to a vampy wine. Plus, the formula goes on matte but leaves lips super hydrated with ingredients like coconut oil, shea butter, and jojoba seed oil." — Kristina Rodulfo, editor, Beauty

"Since getting my hands on this pot, the Fresh Sugar Lip Caramel Hydrating Balm ($18) has been a mainstay in my daily bag. I can't get enough of it! It actually tastes, smells, and feels like you're putting decadent caramel (the good salty kind) on your lips — minus the stickiness. It also offers just subtle shine and a wash of neutral color. That said, it doesn't actually count caramel as an ingredient. Instead, apricot kernel oil, black currant seed oil, grapeseed oil, vitamin E, and sugar give it sweet and hydrating qualities. I don't need to reapply often since it's so moisturizing, but I want to because it's so damn delicious." — LL

"First of all, I'm such a sucker for millennial pink, minimalist packaging. Beyond the sleek exterior though (that floral box!), the fragrance ($94) smells like a walk in the garden of my dreams. With jasmine and tuberose notes, this bottle has already replaced all my old favorites. I plan to be spritzing this well past the end of Summer." — KR

"The humid Summer weather has me wearing shorts and dresses daily, which usually results in some really painful thigh chafing. Luckily, the Mega Babe Thigh Rescue ($14) has saved my legs this year. I swipe the fruity-smelling balm on my thighs, and the product creates a soft barrier between my thighs. It's made with moisturizing ingredients like aloe and pomegranate seed extract so my legs feel softer too!" — SS

"The Philosophy Purity Made Simple Micellar Cleansing Water ($22) has made me, a lifelong makeup wiper, reevaluate everything I thought I knew about myself. This makeup remover works just as fast as a wipe, pulling makeup and dirt off of my face like a magnet. And don't worry, if you're like me and spill foundation all over your white shirts on the regular, just like a wipe, this stuff will get it off." — AD

"Hate hair spray? You'll love Ouai Memory Mist ($28). It helps the hair to 'remember' your look, holding it until your next shampoo, and I love how people ask me what fragrance I'm wearing when it's really my hair! It doubles as a heat protector and a UV shield, too." — KJ

"Juice Generation is one of my favorite smoothie spots in NYC, and now the brand — alongside Salma Hayek — came up with a brilliant idea. Via the Juice Generation Blend It Yourself (six-pack for $48), you can get smoothie contents deliver to your home. All you need to do is add your milk of choice (I do unsweetened almond milk) and blend it up. The drink can go back into the container for on-the-go use. It saves me so much time in the morning not chopping fruits, and it prevents me from having to buy niche ingredients like aloe and turmeric. The best part is that there is a line of 'beauty juices' that all double as face masks. So yes, you can blend them, put some on your skin, and eat the rest. You're welcome!" — LL

"The combination of the IGK Low Key Cleansing Walnut Scalp Scrub ($36) and the Expensive Alma Oil Hi-Shine Top Coat ($29) made my hair look and feel better than it has in a long time. My incredibly irritable scalp benefited from the apple-cider-vinegar-packed Low Key scrub, which clarified my product-packed hair. I followed up with Expensive, which nourished my strands and made my usually straw-like mop shine and feel like silk." — SS

"Milk Makeup’s Blur Stick is one of my favorite primers of all time. So when the brand announced its first-ever full-cover foundation ($40), my expectations were high. I got to try the new innovation at its launch event and quickly discovered that this foundation would be one of my new favorites. Two pea-size drops (maximum) will even your complexion and cover every blemish in sight. The foundation glides on like silk and feels completely invisible on your skin. It also has Milk’s blurring technology to mattify your complexion, so it’s NBD if you forget primer. If you're a full-coverage foundation gal, you need to try this ASAP." — AS

"The Elemis x Misha Nonoo Collaboration ($104) features a chic travel bag designed by fashion darling Misha Nonoo. I love the chic print on the bag, inspired by Elemis's signature colors. Inside, Misha curated some of her favorite Elemis minis, including the Pro-Collagen Marine Cream and Frangipani Monoi Body Oil. I've already packed this kit on my weekend getaways and have been loving my plumped-up skin!" — LL

"I'm admittedly more of a liquid eyeliner kind of girl, but that doesn't mean I'm not open to options. That's especially true when Shisheido comes out with a brilliant tool to help me apply gels and shadows with just as much ease. Inspired by calligraphy brushes, this easy-to-grip makeup brush ($28) helps me get a precise cat eye every time." — KR

"NYC's pollution is notoriously tough on hair, and it seems to get worse during the Summer's oppressive heat. While I'm somewhat over the charcoal craze, don't try to pry this Franck Provost Deep Clean & Vitality Pure D-Tox Shampoo ($10) out of my hands. It's the perfect detoxing formula that makes my hair feel soft, lightweight, and truly clean. It's turned me into that roommate who hides her shampoo from everyone else!" — AD

"If you're feeling fatigue from too-perfect Instagram eyebrows (I know I am), turn to this sculpting brow 'mascara' ($27). It's a mousse-serum formula that coats your arches to make them look thicker but still super natural. Wear it alone, or let it be the last step in your grooming routine for extra oomph." — KR

"I've had a leg issue for the past two months, a small bump turned into a soft-ball-size lesion. No, it's not a bug bite. It's not staph. It's not MRSA. (I'd know, I've been to the doctor five times.) Something that helped reduce the size was a hydrocolloid bandage, which essentially sucked out all the nastiness from within the wound. Peace Out Acne Healing Dots ($19) do the same thing for your blemishes but on a smaller scale. Wash your face, stick it on, and let the patch reduce your blemish overnight." — KJ

"This mask sold out at Ulta Beauty twice since it launched! I Dew Care Disco Kitten Mask ($23) is a peel-off mask made with pearl powder, which helps to exfoliate the skin. Leave it on for 20 minutes, then peel it off sans tears and screaming to reveal bouncy, glowing skin." — KJ

"I joke that MAC Cosmetics' Basic B•tch palette is my namesake palette. I love Uggs, Starbucks, and puppies, so I'm basically the poster child, right? (I do hate pumpkin spice lattes, though — my redeeming quality.) In addition to the BB palette, MAC launched four others, including the Mischief Minx palette ($40). I appreciate the warm peachy tones of this palette and absolutely love the leopard-print cover." — KJ

"This Givenchy Gloss Révélateur ($32) goes on like a black cherry color and dries down to your perfect rosy pink, based on the pH of your skin. The finish wears like a stain. Consider this to be the most chic version of your '90s mood-changing lip gloss. You can also wear it over another shade as a transformative topcoat!" — LL

"Colourpop just dropped its latest collaboration with Karrueche Tran: the Fem Rosa collection. The standout product (for me, at least) is the She Palette ($16). It includes 12 shades in warmer tones, ranging from rich burgundy to a shimmery bone highlighter. And for $16, the price can't be beat!" — KJ

"There's no buzzier beauty ingredient than charcoal right now — it's everywhere from face masks to green juices. Now, it's making its way into hair care too with Drybar's newest offering of shampoo and conditioner ($26 each). The activated charcoal works as a clarifying agent that sloughs away hair product and grease. Unlike other clarifying shampoos I've tried, however, hair doesn't feel stripped, but rather super hydrated and soft." — KR

"I'm a diehard Fresh fan, so I wasn't worried about whether or not I'd love the new Vitamin Nectar Glow Face Cream ($42). What did surprise me, though, was the smell! Fresh is known for having minimal fragrances in its products, like fresh cucumber, peony, and rose — this one is delightfully fruity and a welcome addition to my skincare regimen." — KJ