These Are the 28 Hottest New Beauty Launches For August

"The Philosophy Purity Made Simple Micellar Cleansing Water ($22) has made me, a lifelong makeup wiper, reevaluate everything I thought I knew about myself. This makeup remover works just as fast as a wipe, pulling makeup and dirt off of my face like a magnet. And don't worry, if you're like me and spill foundation all over your white shirts on the regular, just like a wipe, this stuff will get it off." — AD