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These Are the 28 Hottest New Beauty Launches For August
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14

Ouai Memory Mist

"Hate hair spray? You'll love Ouai Memory Mist ($28). It helps the hair to 'remember' your look, holding it until your next shampoo, and I love how people ask me what fragrance I'm wearing when it's really my hair! It doubles as a heat protector and a UV shield, too." — KJ

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