These Are the 28 Hottest New Beauty Launches For August

"I'm a diehard Fresh fan, so I wasn't worried about whether or not I'd love the new Vitamin Nectar Glow Face Cream ($42). What did surprise me, though, was the smell! Fresh is known for having minimal fragrances in its products, like fresh cucumber, peony, and rose — this one is delightfully fruity and a welcome addition to my skincare regimen." — KJ