These Are the 28 Hottest New Beauty Launches For August

"There's no buzzier beauty ingredient than charcoal right now — it's everywhere from face masks to green juices. Now, it's making its way into hair care too with Drybar's newest offering of shampoo and conditioner ($26 each). The activated charcoal works as a clarifying agent that sloughs away hair product and grease. Unlike other clarifying shampoos I've tried, however, hair doesn't feel stripped, but rather super hydrated and soft." — KR