These Are the 28 Hottest New Beauty Launches For August

"I've always been a classic red lip kind of girl, but the new Nars Powermatte Lip Pigments have made me a changed woman. I find myself reaching for everything from dusty mauves like Save the Queen to orange-reds like Light My Fire. I was a little intimidated to try such a bold hue at first, but this formula is so opaque that I don't even need to line my lips. The ink-like texture on the wand makes a precise application so easy and it dries to an effortless matte that is super low-maintenance. I can finally stop asking my friends, 'Do I need to reapply?'" — Madison Meltzer, associate strategist, Social