PS: What inspired your new foundation?
HK: I didn't originally want to launch a foundation, but another brand had launched a foundation and a cream, and we mixed the two together to get this really thick, creamy foundation. I came in to work the next day and said to my coworker [who we tested it on], "I cannot stop thinking about your face, like, I dreamed about your face and how it looked so airbrushed and how the creamy texture filled in all the indents."
I personally have a lot of little acne scars and indents so I really wanted full coverage but something that would also really smooth out the skin, so we worked really hard on the texture. It took us about a year to do the formula.
Shade matching alone took another full year. I remember walking through a hotel, seeing a stranger and being like, "Oh my gosh — I need your skin tone! Can you come into my office tomorrow? I'll give you so many free products!" We grabbed waitresses. We grabbed everyone. And some of the girls ended up being in our campaign.
It was a long process, but I think foundation is so important for me, because I always want people to look really good in pictures and in person, and I feel like this product does that. I feel like a lot of people are going to find this foundation answers their problems, so I'm very excited about it.
