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POPSUGAR: We've been following your every move, at least beauty-wise, for a while now. Can you take us back to the beginning?
Huda Kattan: A lot of people think that I just popped up out of nowhere, but I've been working in the beauty industry for eight years. I started out as a makeup artist and, about a year in, started blogging and doing a little behind-the-scenes kind of thing, offering insight into photo shoots. Then, about four years ago, we launched our beauty brand. We started out with lashes, and I think we were kind of scared to do other products.