22 Hot New Beauty Launches You Need to Hoard This Fall

What it is: Rodial Rose Gold Serum ($230, available in September)

Why you need it: Rose gold has taken over our iPhones, accessories, and just about everything else — it's about time it reached our skin care. Aside from the dreamy packaging, this antiaging serum promises to plump skin with "24-carat gold" technology, an active ingredient that stimulates cell turnover and smooths wrinkles.