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I always ask my clients about their skincare routines. I do this because I want to make sure that they have healthy skin, as applying makeup on top of unhealthy skin is never easy. Most people will immediately tell me they have a great moisturizer that they use twice a day. When I ask if they are happy with it, the client always says "Yes." I will find out if they are lying the minute I touch their face.
If your face feels rough and dry, then I will say, "Either you aren't using it regularly or it's not working for your skin type." Then, we can talk about a better option.
Often women who are shopping for a new foundation or a new blush don't want to talk about skincare because they don't want to be stuck buying a $65 moisturizer when they planned on spending much less.
It is always best to be honest about your skincare routine. I can offer samples and suggestions to get your skin where it needs to be, and I always recommend investing in a good skincare routine and getting a drugstore blush or bronzer until your skin is where it needs to be.