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Sometimes, this is true. Most often in a retail environment, makeup artists spend time to pick out the best options and apply makeup to your face, based on your requests. Many times, women decide to take the free makeover and walk away without making a purchase. It is insulting to the person that just spent time with you to lie about what's going to happen next.
Be honest and say that you are not ready to make a purchase, and you will come back another time. Better yet, start the consultation by telling the artist you would just like to try some products and won't be purchasing that day. I always respect women that are honest and am happy to load them up with free samples so that they can test out the products.