25 September Beauty Launches We Already Love — and You Should, Too!

When I got a sampler of NYX's new Fall offerings, I was wary of anything called a "lip oil." But out of pure curiosity, I tried a mauve shade ($7) at the beginning of one work day, not expecting it to last through my coffee. Fast-forward to late that evening — multiple meals, a glass of wine, and a nap later — when I was raving about the formula on my Instagram story. I haven't been so impressed by a lipstick in a long time; the formula glides on like silk, then sets into a nondrying matte finish that stays put in a major way. And for $7? Consider me hooked for life. — BP