What I Learned About the Huda Beauty Empire When Mona Kattan Slid Into My DMs

But it didn't come easy: "Alya quit her job and invested all her money into this dream, and the three of us worked together." When the group finally perfected their lashes, they pitched the idea to a cosmetics company. The brand agreed to mass-produce the lashes.

Eventually, the Sephora Dubai Mall picked up the young brand. "We're the biggest launch they've ever had," Mona said. Four years later, Huda Beauty now sells a full range of makeup that all started with one suggestion by Mona. And that, friends, is how Instagram sisters hustle.