What I Learned About the Huda Beauty Empire When Mona Kattan Slid Into My DMs

We actually have Mona to thank for the entire Huda Beauty empire. Back in 2013, the Kattan family lived in Dubai, where Mona runs a salon chain called Dollhouse. It was the youngest sister (Huda is the middle child and Alya is the oldest) who first suggested that Huda create products.

Huda was working in finance but would moonlight as a lash guru to some of Mona's friends. Everyone wanted to buy Huda's lashes, but they couldn't, because she made them herself. According to Mona, "One day it just hit me that we could start our own lash line!"