On a recent afternoon, we swept through Huda's Instagram and noticed representation from three continents and countless more countries. Mona believes Instagram makeup has the power to "inspire people from all over the world" in hopes of creating a more inclusive beauty landscape. A prime example of this is the Kattans' emphasis on creating products like the 3D Highlighter, a rare breed of powder that will actually show on a wide range of skin tones.
When pressed for the one difference between US and Middle Eastern beauty, Mona said that American women "are more comfortable with using heavier makeup on a regular basis." (Busted.)
