This is a horrible rumor that I am constantly trying to end. Women — sometimes as young as their 30s — often request all matte shadows or blushes, because they claim they "heard that women over a certain age shouldn't use anything with sparkle."
First of all, this broad generalization based on age alone is not accurate. Women should choose products that best accentuate their skin and their features regardless of their age. Secondly, the technology in cosmetics has come a long way so that many products that feature a shimmer or a glow can be absolutely gorgeous on mature skin types.
Do not limit yourself to those boring taupe matte shadows for the rest of your life, just because you read it once in a magazine 20 years ago. My go-to for all ages is the Laura Mercier Lustre Shadow in shade African Violet ($25). This gorgeous subtle purple shade is infused with just the right amount of gold fleck, so it works for every woman in the world.
