"Today's perfume fans seem to be more concerned that their perfumes are unique and fit their individual idea of style, rather than a fragrance that's guaranteed to 'make them smell good' or 'get them dates,'" Nurislamova said. "Perfume-lovers now are more knowledgeable — and more artisanal in their tastes — and they want scents that they have a personal attachment with."
Perhaps one of the most talked-about fragrance releases this season is Tom Ford's F*cking Fabulous ($310). There's nothing subtle about this one, and it's bound to start a conversation on not just the name but the unique combination of notes, as well. "The key notes are almond bitter oil, tonka resinoid, orris accord, cashmeran, leather accord, and clary sage oil," Phillips said. "It's another sexy, earthy, and bold scent from the master of all things sex and disruption."
The fact that it was a super limited-edition launch means it will soon be difficult to track down. If you're one of the lucky few to nab one, you're already a step ahead of the game in the "bespoke" fragrance trend.
On that note, we're also seeing more and more people customize their own scents. Companies such as Unique Fragrance, Waft, and Scenterprise all offer this service. Alternatively, you can try layering your own fragrances for a multidimensional signature scent.
"Remember, our sense of smell is our most powerful sense, after sight, and is the one sense that triggers memories and emotions," Phillips noted. "How will you want to be remembered?"
