These Are the Hottest Beauty Products Launching in October, According to Editors

"RMS is hands down my favorite organic makeup brand. I've long been a fan of the brand's Lip Shine, a sheer-colored balm, so I was stoked to hear about the Wild With Desire collection, its first-ever full-coverage lipstick ($28; available Oct. 24). There are 10 shades total, ranging from neutral to red, but I've got my eye on 'Jezebel,' a deep berry perfect for Fall. Plus, the ingredients include castor oil, beeswax, and kaolin, so your lips are getting nourished at the same time." — Kristina Rodulfo, editor, Beauty