These Are the Hottest Beauty Products Launching in October, According to Editors

"I know what you're thinking: 'Ugh, POPSUGAR — the 2000s lip gloss era died for a reason!' But hear me out. I was also a gloss hater. When I think of the stuff, my mind instantly goes to sticky, uncomfortable places. However, Surratt Beauty Les Lumières Lip Lustre in 'Je Ne Sais Quoi' ($32) will forever change your opinion of gloss. As the song goes, it's truly poppin'. Lil Mama would so approve of this frosty-blue shade. You could totally wear it on its own for an ice princess look. I prefer to layer it on over matte red lipstick when I've noticed the color has started to fade by midday. The mostly translucent formula instantly brightens up my look and provides a supple, not sticky look." — Alaina Demopoulos, editorial assistant, beauty