These Are the Hottest Beauty Products Launching in October, According to Editors

"I'm someone who gets very emotional about scents. (For real, I often leave perfumeries crying . . . just one whiff can conjure up childhood memories and feelings.) Phuong Dang Perfumes's Déjà Vu scent ($300) contains Mimosa Absolute and fresh water, which are mixed together to smell like clean Winter woods. It reminds me of growing up, when my dreams would come true and I'd wake up to a snow day. It's so elegant and subtly stays on your skin for an entire night. Plus, the streamlined, modern container looks so sophisticated in my apartment; it distracts all my visitors from my old IKEA vanity." — AD