These Are the Hottest Beauty Products Launching in October, According to Editors

"I've fallen in love with Kosas, the minimalist-lover's cosmetics line. It's clean, the products pack a punch, and I feel cool when I take one of the products out of my bag — Gwyneth Paltrow is a fan! The line started with lipsticks, but this month it launched six blush palettes that include a highlight as well. I knew I'd keep using the shade duo 'Papaya 1972' ($34) after I received so many questions about what blush I was using, knowing most people rarely ask for blush recommendations these days." — Kirbie Johnson