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"Col-lab, a newly launched makeup collection, was developed with the help of top beauty influencers, so you better believe it's amazing. I immediately fell in love with the Pro Eyeshadow Palette for its cool tones and, most importantly, insane color payoff. You know that annoying thing where eye shadows have tons of fallout and require lots of layering before you see color? There's none of that here. The formula is velvety, pigmented, and honestly better than most prestige palettes I've tested out (and I've tested out many). Here's the best part, though: it's only $15. My favorite of the colorways is Follow Me, a collection of all the icy tones you need to create a Winter-ready smoky eye." — KR