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"When I met famed hairstylist Rossano Ferretti at his New York salon, he first rubbed this serum onto my hands. 'Just wait,' he told me. Then, after a few seconds, he instructed me to feel my hand. Poof. There was no sticky, slimy feeling of product at all. 'I call my products skin care for your hair,' he explained. Think of the new Vita Rejuvenating Serum ($59) as an antiaging agent for your strands (it even contains hyaluronic acid). It helps seal split ends, makes your texture silkier, and, as Ferretti showed me, feels invisible and weightless." — KR