These Are the Hottest November Beauty Launches — All Approved by Editors!

Farsali is the brand that made moisturizing sexy on Instagram. Long gone are the days of simply rubbing in your moisturizer — now it's chic to drip it onto your skin, like it's raining all over your face. While I might not get that tactic, there's no doubt the brand is innovative, and the Jelly Beam Illuminator ($40) is no exception. The gel-to-powder formula looks soupy in the packaging; it jiggles. Pounce your finger on the product and swipe on your face for a subtle or super-galatic highlight — it depends on how much you apply. — KJ