10 Outstanding Products That Changed the Beauty Business Forever

Oh, Kylie — you basically broke the beauty industry with your Lip Kits. Up until you came along, everyone would wait patiently for products to arrive in stores, knowing that they could head to the mall and grab it whenever their little hearts' pleased.

Then you show up with your excessively limited-edition kits and the surprise "drop" via social media and everyone lost their damn minds. Every time we see a teaser post, we break out in a cold sweat, rapidly refreshing on your Instagram, worried we might miss our chance. So thanks for that. Also, you made lip liner a thing again, which is an admirable feat unto itself.

Kylie Cosmetics Lip Kit in Love Bite ($29)