10 Outstanding Products That Changed the Beauty Business Forever

Rihanna may have just launched her makeup line, but it's already earned top marks for its foundation thanks to an impressive 40 shades that cover a huge array of skin tones.

According to Rihanna herself, it was priority number one for her that everyone from a pale person to a dark-skinned person to everyone in between had a shade for them. YouTube and Instagram influencers took her up on that challenge, posting photos of themselves wearing their recommended shade — and the makeup did not disappoint.

Well played, Rihanna — you've set the bar high for everyone else. Here's hoping they follow in your foundation footsteps.

Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation ($34)