Victoria's Secret Fashion Show Beauty Products 2017

Every model's lips will be primed with Victoria's Secret Velvet Matte Lipstick in Adored ($14). The universally flattering shade is described as a rosy beige. "It's a killer," Pecheux enthused. "It is a perfect nude."

He explained that while the creamy shade works on its own, for the show, it will be dabbed on lips with fingers as a sheered-out neutral base. Then it will be cocktailed with one of two colors — Adored and Magnetic — depending on the model's complexion and natural lip shade.

"Some girls have a very bright natural pink lip color so that is going to tone it on a bit," Pecheux said. "Some girls have pale lips, and we will still use it as a base. Two or three girls will have it on their own. But most girls will have it mixed with another one of the shades. It's about having tools to make each girl look their best."

Again, proving that customization is the name of the game this year, while only a handful of shades are being used, the ratio will change from model to model.