Presenting the 30 Best Beauty Products of 2017

With its millennial pink packaging and sleek design, this L'Oréal Paris Lash Paradise Mascara ($9) quickly earned raves as a dupe for Too Faced's lauded Better Than Sex. But make no mistake: this drugstore tube holds up on its own, no comparison required. Since its applicator has over 200 bristles, it makes lashes fan out like nobody's business. Plus, it offers flake-free coverage that lasts all day (but is easy to remove when it comes time for beddy bye!).