Presenting the 30 Best Beauty Products of 2017

Collagen has become an essential for any skincare shelf, as the protein keeps skin looking firm, elastic, and youthful (it also helps reduce the appearance of hyperpigmentation and acne scars). We love how Algenist literally just threw this formula into a bottle via its Genius Liquid Collagen ($115). But there's one fabulously innovative plot twist — this liquid is 100 percent vegan. What's it made up of? Glad you asked: inside one of these tubes lives 13,000 naturally sourced microalgae oil beads, along with omegas-3, -6, and -9 and vitamin E.