31 LGBTQ+-Owned Brands to Stock Your Beauty Cabinet With

The Brand: Volition Beauty is a queer-owned brand by Brandy Hoffman that crowdsources its formulas. "One of our top priorities when founding the company was to create a platform where anyone could have a say in creating their beauty and skin-care products," she tells POPSUGAR. "We believe at our core that the only way to be an inclusive beauty brand is to start with their ideas and share in that process. Our community, their needs, and their creativity are what drive our product development and ensures that an array of voices are represented by Volition."

What to Buy: Volition Beauty Turmeric Brightening Polish ($40)