17 Must-Know Brands From the Indie Beauty Expo

Made by a duo of mother/daughter "Scandys" — Scandinavians — Eleni & Chris focuses on ingredients like cloudberries, a rare and extremely difficult-to-get berry, known for having four times the amount of vitamin C than an orange and glacier water. The natural beauty of Scandinavia is played up by the brand, as well the expertise of Inger Ellen ("Eleni"), who created successful hair chain Nikita Hair before venturing into both hair and skin care.