17 Must-Know Brands From the Indie Beauty Expo

One of the only brands catering to men at IBE, Big Boy — which admittedly made us think of the burger chain — offers a variety of male grooming products that smell great to both the person wearing them and the person who gets close enough to smell them. Handcrafted in Sicily, their standout product is the Beard Balm ($30), featuring shea butter and sweet almond oil to tame and smooth out facial hair.