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"The hardest thing with applying foundation is having dry patches or dry skin, so you want to exfoliate that first, and then put on a cream," said James Kaliardos for Maybelline at Cushnie et Ochs.
And when it comes to applying that moisturizer, don't hold back, he urged. "Some of my most famous clients will just [lightly dab on their moisturizer], and I'm like 'No!' You want to put it everywhere. You want a full, smooth canvas. It's like a painting. Then, when you put on foundation, it will smooth on in the same way. That really helps, and a lot of people just don't do that."