"I think the most important thing about foundation is the skin that's underneath it. That means super cleansing your skin — making sure that you take your makeup off before you wash your face. That also means exfoliating and using a good hydrating serum every day," said Rick DiCecca, the lead for Artistry at Pamella Roland.
He added, "For a lot of women, that doesn't make sense. They think that one step is the way to go. I think that was very true in the '50s and '60s — when women were in the workplace for the first time in a long time and they wanted to do it quickly — but you can't get great skin quickly. What you take off at the end of the day is just as important as what you put on in the morning."
