Prepare Your Shopping Carts: 12 New Products We Spotted at NYFW

The Artistry Cosmetics crew was backstage at Pamella Roland creating flawless skin via its new Hydra-V Sheer Weightless Foundation. The product, which launches in May, is a unique formulation that incorporates pigments that are more translucent and smooth than what's traditionally found in foundation. This creates a light-diffusing, super dewy, ultra-sheer finish that's impossible to cake on. The brand's also about to launch a makeup sponge, which is pictured here.