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There are a few things to keep in mind when shopping for your eye cream. Look for eye products in pumps or bottles rather than jars. "It keeps active ingredients protected from air exposure and germs from fingers or spatulas dipping in, which can contaminate the product and oxidize ingredients, making them ineffective," Marino explained. Our experts also recommended avoiding heavily fragranced creams in the eye area, because this site is more likely to have an allergic or irritant reaction.