41 Best Drugstore Beauty Products
41 Editor-Loved Drugstore Beauty Products
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L'Oréal Voluminous Lash Paradise Waterproof Mascara ($14)
Behold, the L'Oréal Voluminous Lash Paradise Waterproof Mascara, the holy grail of drugstore mascaras. It lengthens, it thickens, and it's waterproof, so you can wear it in the summer, to the pool, at a wedding — the possibilities are endless. The brush grabs each individual eyelash, coating it in product and lifting it up. Read our editor's review of the Lash Paradise mascara for more.
Editor Quote: "I was only able to apply one coat at a time because the product is so fast-drying, and I wanted to avoid clumps. But thanks to the full brush, a little does go a long way. The mascara fluid isn't sticky or messy, so applying it is a very neat process, which is super helpful when you're in a hurry." — Victor Verdugo, former associate social media editor