"Your skin absorbs everything you apply topically, so it's important that consumers educate themselves on what's safe for skin and what's not," she said.
Arnold also pointed out that the EU bans over 1,328 toxic ingredients in its makeup, while the US only restricts 30. That said, steps are being made to update antiquated cosmetics regulations. In a recent, highly publicized appearance on Capitol Hill, Kourtney Kardashian spoke on the topic to lawmakers in Washington DC. But Arnold doesn't want you to wait for Congress to take action when you can start shopping clean now.
"Some brands buy cheap filler ingredients to create volume, knowing that those ingredients won't do anything for you," she said. Arnold hopes that her site will empower customers to make smart purchasing decisions and also encourage other brands to follow suit.
The site continues to expand its makeup, skin-, and haircare stock everyday, and Arnold does her best to work with brands that promote inclusivity and body positivity in their imagery, sizing, and advertising.