Arnold's biggest goal with the beauty site? Make conscious shopping as easy as picking up razors at the drugstore on your way home from work. "Many ethical brands aren't easily accessible or affordable," she said.
While many shoppers opt for a cheaper option or knockoff of a more expensive item, Arnold noted that this can sometimes cost more than just shelling out for the real thing. "Buying a $20 top is cheap for now, but it likely won't last longer than a $60 one from an ethically made brand that values quality," she said.
Still, she understands that it's tough to part with your hard-earned money, which is why she created a site that "takes the guesswork" out of ethical purchasing. "Our mission is to to reimagine the way you care for yourself, your community, and your planet through conscious living," Arnold said. "We want to look and feel our best without sacrificing style or ethics, and we think we've done a pretty good job of choosing brands that fit the modern shopper's needs."
(Pictured: Niu Body Glow Facial Serum, $27)
