POPSUGAR / paid content for / Nordstrom
Cool Beauty Brands at Nordstrom
16 of the Coolest Beauty Brands You Never Knew You Could Shop at Nordstrom
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If there's one brand that has managed to capture everything millennials love right now, it's Winky Lux. From matcha balm ($14) to a kitten-adorned eye shadow palette ($25), everything is fun and playful. Tap into the watermelon trend for Summer with this watermelon jelly balm ($14) that glides on clear before changing into a pretty pink on your lips.