6 Outstanding Drugstore Purple Shampoos That Will Save You Tons of Money

Celebrity hairstylist Kristen Ess isn't wrong: this shampoo is The One ($12). Sometimes I'll purposefully wash my hair a lot with it to get a cool faded, pastel look. If I want to keep things more vibrant, I'll go five days before washing again. However I use it, the final effect is always purposeful, and never brassy.

Hairstylist Cory Aaron Scott agrees: "This product is chic, affordable and smells beautiful," he told POPSUGAR. "Great for all hair types and isn't too pigmented, meaning it won't turn your hair purple and there's no need to dilute it."