7 Beauty Brands That Have Bid Adieu to Retouching

Overtone was founded by two rainbow enthusiasts who were tired of frying their hair, but didn't want to stop coloring. Now, this cooler-than-cool brand has more than 10 hues, from pastel purple to the ever-popular rose gold. One way you know the products really work? Absolutely none of the brand's campaign imagery is Photoshopped, so what you see is what you get.