7 Beauty Brands That Have Bid Adieu to Retouching

You might have heard of this little indie skincare brand named Dove — just kidding, the international company sells 60 bars of soap a second. In June, Dove reps announced that its ads will now feature a "No Digital Distortion Mark," so shoppers can see models who don't perpetuate a stressful beauty standard. Amy Stepanian, marketing director of Dove, told POPSUGAR she hopes the seal "will help identify reality and relieve some of the pressure women and girls can feel to look a certain way."